Headlines Assignment

Complementary Demand: "Spike in whip and spur sales at the St. Paul Rodeo."


Substitute Demand:  "Electric car sales spark as gasoline car sales skid to A screeching halt."


Elastic Demand:  "Ice cream prices soar while sales numbers melt away."


Inelastic Demand:  "Electric bills spike, leaving consumers sweating."

Electric bills spike, leaving consumers sweating.

       Over the summer of 2012 a massive heat wave hit the northwest. Being normally cool region throughout the year, Oregonians were unaccustomed to having to crank up the AC during the summer months. Many Oregonians struggled with dealing with the heat. Some tried to go to the river to keep cool while others would leave windows and doors open to create some sort of cool draft through their houses. After many trials and fails Oregonians had a decision to make, many choosing to give up efforts at keeping the AC off and dealing with the heat.

         Most Oregonians decided to turn on their AC units in their homes to keep cool. With temperatures exceeding 100 degrees, homeowners had to crank up their AC in order to keep their homes at a livable temperature. The result of this massive swell of energy use as a consequence of homeowners using the AC made energy bills sky rocket. With no other alternative, people chose to continue use of their AC for the reason that there was no better alternative short of moving to Antarctica to escape the heat.